Revenue
₹1.82L
+22% MTD
ROAS
3.47x
+0.6x
CTR
3.12%
+0.4%
Conversions
428
+38 this week
CPM
₹124
Avg across campaigns
Spend vs Revenue — Last 30 Days
Platform Split
Facebook 62%
Instagram 38%
Top Performing Campaigns
| Campaign | Spend | ROAS | Status |
|---|---|---|---|
| Diwali Sale — Conv. | ₹18.2K | 4.8x | Active |
| Sports Gear — Retarget | ₹12.6K | 4.1x | Active |
| New Collection — Traffic | ₹8.4K | 2.9x | Active |
| Brand Awareness — FB | ₹6.2K | 2.1x | Paused |
AI Recommendations
Increase Budget
"Diwali Sale" has ROAS 4.8x — increase daily budget by 30% to scale results.
Audience Fatigue
"Brand Awareness" frequency is 4.2 — expand or refresh audience to reduce fatigue.
Instagram Opportunity
Reels placements have 2.4x lower CPM — test a Reels-only ad set for top campaigns.
Lookalike Ready
You have 428 purchasers — create a 1% Lookalike Audience to find similar buyers.